Sr Manager- Marketing in Reston, VA at Maximus

Date Posted: 4/23/2021

Job Snapshot

Job Description

We are seeking a dynamic, driven, and creative individual to join the Maximus U.S. Services Marketing team. The purpose and role of this position is to manage, develop, and execute marketing and communications strategies and initiatives that advance the Company’s government opportunities in the U.S Services market, which encompasses state and local Health and Human Services opportunities. This person will work closely with the U.S. Services Business Development team and U.S. Services Marketing team to develop and ensure alignment of efforts to support near-term opportunities and long-term growth strategies that expand the Company’s market share for delivering services. This person will provide guidance and support to the other Marketing Managers in executing on their efforts.

Essential Duties & Responsibilities:
• The role will report directly to the Senior Director of U.S. Services Marketing, as a member of the Marketing Communications team, and will primarily support the U.S. Services Marketing team, the U.S. Services Business Development team, and the U.S. Services Capture team, while also contributing to the broader efforts of the Marketing team.
• Work closely with the Business Development team to understand their key opportunities in order to develop and implement capture strategies that position them to win. This includes assisting with messaging development, participating in win strategy sessions, content development, proposal reviews, and creating presentations and other materials for client engagements.
• Manage the creation of a wide variety of unique marketing materials with tailored messages for opportunities within the state and local Health and Human Services departments and agencies, and other government services-related agency opportunities, that are based on the target audiences and sales objectives. Ensure these materials are clear, concise and meet corporate brand standards before they are presented for approval. These materials include various collateral pieces, presentations, webinars, event promotions, white papers, ebooks, email, social media and other digital marketing tools.
• Manage the Company’s relationship with industry organizations related to state and local Health and Human Services. Identify, plan, and participate in their relevant conferences and events, including reviewing and recommending sponsorship or speaking opportunities, attending as a Maximus representative, sharing key takeaways, and identifying others from Maximus who should participate. Will work closely with the U.S. Services Business Development team and U.S. Services Marketing team to manage exhibit and sponsorship activities, logistics, attendee registrations and event planning.
• Serve as the Marketing “evangelist” for the U.S. Services capabilities and offerings to the Health and Human Services market. This includes contributing to the development of content marketing strategies to support the offerings, managing solution launches and demand generation campaigns, development of messaging and content, collateral pieces, presentations, and social media campaigns, managing website content, and working with partner companies on joint efforts.
• Develop and coordinate social media efforts on Twitter and LinkedIn related to U.S. Services, including assisting with developing strategies and executing on a detailed plan and schedule, and aligning them with the needs of the Company.
• Support public relations efforts to increase the visibility of the U.S. Services subject matter experts, including developing thought leadership pieces, assisting with interviews and other media engagements, writing and editing press releases, media alerts, blogs, and other external content.
• Provide guidance and support to the other Marketing Managers in executing on their efforts, including with their interactions across U.S. Services and with the U.S. Services Business Development team, understanding the sales and deal pursuit process, developing marketing strategies, and understanding market dynamics.
• Assist with communications and marketing support for external business consultants.
• Ensure brand compliance in all marketing materials and communications for the Company.
• Advise management on strategies to leverage communications materials in a manner that helps achieve the short-term and long-term business objectives.
• Provide support for broader branding, marketing and communications efforts across both U.S. Services and Maximus.
• Perform other duties as assigned by leadership.

Requirements & Qualifications:
• Minimum of 7 years of related experience, specifically marketing that supports Health and Human Services offerings for state and local government programs in the U.S.
• BA/BS degree (marketing or business preferred)
• Exceptional writing and editing skills
• Understanding of “plain language” techniques
• Education or work experience in communications, media relations and tailored writing for different audiences preferred
• Experience in the government contracting and/or Health and Human Services industries strongly preferred
• Very strong organizational skills, with the ability to prioritize multiple projects and communicate statuses with stakeholders
• Ability to communicate in a direct, concise and compelling manner to varied audiences
• Experience in developing and executing stakeholder communication plans
• Strong understanding of branding principles and ability to execute brand-building strategies
• Good knowledge of social media tools and ability to utilize them for communications and branding
• Ability to collaborate effectively with colleagues at all levels to meet organizational goals
• Sound judgement and ability to manage multiple clients, projects and tasks in a fast-paced corporate environment
• Experience in providing informed recommendations to senior-level management
• Ability to thrive in a fast-paced, changing environment
• Knowledge of and/or experience with marketing and public relations functions
• Full knowledge of Associated Press (AP) style writing
• Expert use of Microsoft PowerPoint, Word and Excel

 Job Summary

Essential Duties and Responsibilities:
- Partner with existing Sales and Business Development Staff to achieve business growth goals of the Tax Credit and Employer Services Division.
- Sales activity will focus on supporting, coaching, and aiding the sales staff in pursuit of new clients and renewals.
- Sr. BD Manager will administrate the division’s marketing plan and software, SalesForce software, outside telemarketing company and some client management.
- Coach team on MAXIMUS sales process.
- Mentor team members.
- Monitor sales pipeline reports and forecast.
- Ensure sales team achieves monthly metrics to include.
- Outbound calls.
- Qualified leads.
- Meetings scheduled.
- Maintain prospect database for email marketing.
- Develop and execute marketing plan.
- Develop and distribute new content.
- Execute end-to-end management of webinars and conference attendance.
- Configure Salesforce changes and updates.
- Ensure accuracy of information added to Salesforce.
- Provide weekly and monthly Salesforce reports to BD VP.
- Build and maintain a relationship with prospects, using sales strategies in keeping with MAXIMUS expectations.
- Prepare and send appropriate follow- up and marketing materials to prospective clients.
- Coordinate scheduling of prospects.
- Ensure all invitations are sent within 24 hours.
- Ensure all appointments are attended by MAXIMUS.
- Direct sales and marketing projects as needed.
- Maintain updated knowledge of all MAXIMUS Employer Services.
- Perform other duties as assigned by management.

Minimum Requirements:
- Manages activities of two or more sections or departments.
- Exercises supervision in terms of costs, methods, and staffing.
- In some instances this manager may have subordinate supervisors and/or managers.
- Works on issues where analysis of situations or data requires an in-depth knowledge of organizational objectives.
- Implements strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results.
- Establishes and assures adherence to budgets, schedules, work plans, and performance requirements.
- Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions, and/or customers.
- Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.
- Establishes operational objectives and work plans and delegates assignments to subordinates.
- Senior management reviews objectives to determine success of operation.
- Involved in developing, modifying and executing company policies that affect immediate operations and may also have company-wide effect.

Since 1975, Maximus has operated under its founding mission of Helping Government Serve the People, enabling citizens around the globe to successfully engage with their governments at all levels and across a variety of health and human services programs. Maximus delivers innovative business process management and technology solutions that contribute to improved outcomes for citizens and higher levels of productivity, accuracy, accountability and efficiency of government-sponsored programs. With more than 30,000 employees worldwide, Maximus is a proud partner to government agencies in the United States, Australia, Canada, Saudi Arabia, Singapore and the United Kingdom. For more information, visit

EEO Statement: Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We’re proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer. Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.